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Expand Your Pool of Investors for Your Company


If you own a company that sells complicated products and you want more investors, consider having topics on your web site that discuss the background needed to understand your products and your company. For example, if your company specializes in producing and researching monoclonal antibodies, post articles discussing exactly what monoclonal antibodies are, how they are produced and what research your company is engaged in. In some cases, it may be a good idea to work with an outside writer, one who can explain the information in layman's terms.

Provide links to other sites discussing your industry. For example, a pharmaceutical company could provide a link to a web site discussing how clinical trials work. Suggest books to read. For example, a biotechnology company can suggest potential investors read The Biotech Investor: How to Profit from the Coming Boom in Biotechnology by Tom Abate.

Look over your annual report. How many terms may be confusing to readers? Many annual reports use terms known only in the industry. While you may not want to discuss every term you use in your annual report, you can direct potential investors to visit your web site to access a glossary. Granted, many of your investors and potential investors will be very knowledgeable in your field. However, you are looking to expand your pool of investors. The more a person understands about a company, the more he or she will be inclined to invest in that company. You just have to look at the most popular stocks to see that in most cases, what these companies do is understandable to most investors.

Heather L. Koppes is a freelance business writer who specializes in making copy accessible to readers. She writes company literature including newsletters, brochures, articles, case histories and press releases. You can check out her daily blog at http://heatherlkoppes.blogspot.com


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Investing - Google News

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Retailers consider investing in online 'Costco for millennials' - New York Post


New York Post

Retailers consider investing in online 'Costco for millennials'
New York Post
General Mills and Bed Bath & Beyond are weighing investments in Boxed.com, The Post has learned. Big Apple-based Boxed, dubbed the online “Costco for millennials,” is suddenly among the hottest tech startups in the country because its network of ...

City school agency broke law, lost money by not investing - New York Post


New York Post

City school agency broke law, lost money by not investing
New York Post
The city's School Construction Authority stashed $104 million in a low-interest checking account for two years — losing out on hundreds of thousands of dollars by not investing the money elsewhere, as required by law, according to an audit released ...

SEC Says Bitcoin Funds Raise 'Investor Protection Issues' - U.S. News & World Report


U.S. News & World Report

SEC Says Bitcoin Funds Raise 'Investor Protection Issues'
U.S. News & World Report
FILE PHOTO: A collection of Bitcoin (virtual currency) tokens are displayed in this picture illustration December 8, 2017. REUTERS/Benoit Tessier/Illustration/File Photo Reuters. By Trevor Hunnicutt and Kanishka Singh. (Reuters) - The U.S. securities ...

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CVS Health Reminds Us That Investing Is 90% Half Common Sense - Seeking Alpha


Seeking Alpha

CVS Health Reminds Us That Investing Is 90% Half Common Sense
Seeking Alpha
If the speculation that Amazon is taking over the world is imminent, will the major airlines soon be ordering their new planes online with two-day free shipping as long as they have a Prime membership? In all seriousness, many of the Amazon competitive ...

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Tim Cook: Apple investing billions in US thanks to tax cuts - Axios


Axios

Tim Cook: Apple investing billions in US thanks to tax cuts
Axios
Apple CEO Tim Cook told ABC on Wednesday that Apple will now be "paying $38 billion that we would not have paid" under the old tax system, but will be paying less over time, which is "one reason why we can... invest over $350 billion in the United ...

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Millennial Investors Want Perks and ESG Investing - Planadviser.com


Millennial Investors Want Perks and ESG Investing
Planadviser.com
The latest Spectrem Group report, “Millennial and Generation X Investors,” suggests these two generations are significantly more attuned to socially responsible investing than their older counterparts. In fact, survey results show more than half of ...

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How to Pick Stock Investments - NerdWallet (blog)


How to Pick Stock Investments
NerdWallet (blog)
It's a dilemma first-time investors and grizzled veterans alike encounter. There are seemingly endless possibilities: In the U.S., there are more than 4,000 publicly traded stocks, 9,000-plus mutual funds and more than 2,000 exchange-traded funds, not ...

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Stock market worst to first: 'Dogs of the World' strategy works - CNBC


CNBC

Stock market worst to first: 'Dogs of the World' strategy works
CNBC
I back-test how I would have done if I invested in a range of global dog strategies — the 10-worst, five-worst, three-worst or single-worst country) in every year. If you invested in the bottom five annual performers from the previous year — every ...

Google is investing in Indonesia-based Uber rival Go-Jek ... - TechCrunch


TechCrunch

Google is investing in Indonesia-based Uber rival Go-Jek ...
TechCrunch
Google is back investing in ride-hailing companies. The U.S. search firm and China's Meituan-Dianping are among the tech giants set to invest in Go-Jek, the Indonesia-based rival to Grab and Uber, a source with knowledge of discussions told TechCrunch ...
Google, Temasek investing in Indonesia's Go-Jek as ride-hailing rivalry deepens-sources Yahoo Finance

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